Brand Design
Guidelines
Guidelines Overview
1.0
Foundations
Logo
Primary Logo
Logo Variant
Clearspace
Incorrect Usage
Resources
2.0
Color
Speech 360 Blue
Supporting Colors
Color Modes
Accessibility
Incorrect Usage
Resources
3.0
Typography
Our Typeface
Everyday Usage
Incorrect Usage
Resources
4.0
Tone & Voice
Our Voice
Our Tone
Updated 04/26
1.0
Foundations
Logo
The Speech 360 logo is defined by its simplicity and clarity. Designed as a refined wordmark, it reflects both the clinical rigor and human-centered care at the core of our brand. It serves as a consistent, recognizable signal of trust across every interaction.
Primary Logo
Our primary logo consists of our wordmark and the speech bubble and “360.” The wordmark is set in a subtly rounded variation of Cash Sans, our house typeface. The symbol consists of our “Jewel” shape with a custom $ knocked out of it. There are 4 color variants of the primary logo:
Green Light Mode
Green Dark Mode
Black Monochrome
White Monochrome
Always use the variant that provides the best visibility given the background color (or image). If you’re unsure which variant to use, you can check the best practice by using our
Logo Sizing
Therapy Inc
No Therapy Inc
Clearspace
xxx
Incorrect Usage
xxx
