Brand Design
Guidelines

Guidelines Overview

1.0
Foundations

Logo

Primary Logo

Logo Variant

Clearspace

Incorrect Usage

Resources

2.0
Color

Speech 360 Blue

Supporting Colors

Color Modes

Accessibility

Incorrect Usage

Resources

3.0
Typography

Our Typeface

Everyday Usage

Incorrect Usage

Resources

4.0
Tone & Voice

Our Voice

Our Tone

Updated 04/26

1.0
Foundations

Logo

Logo of Speech Therapy Inc. with the words 'speech' in large dark letters and '360' in an orange speech bubble, along with the phrase 'THERAPY INC.' in smaller orange letters.

The Speech 360 logo is defined by its simplicity and clarity. Designed as a refined wordmark, it reflects both the clinical rigor and human-centered care at the core of our brand. It serves as a consistent, recognizable signal of trust across every interaction.

Primary Logo

Logo of Speech Therapy Inc., with the word 'speech' in large dark teal letters, '360' in a speech bubble above the 'h', and 'THERAPY INC.' below in orange.
The logo of Speech Therapy Inc. with the words "Speech" in large white letters, a speech bubble with "360" inside it, and "Therapy Inc." below.
Logo of Speech Therapy Inc., featuring the word 'speech' in stylized lowercase letters with a speech bubble containing '360' above the letter 'p'.
A woman sitting on an orange couch talking on her cell phone, with colorful pillows and a plant in the background.
Black and white logo for Speech Therapy Inc., with the company's name in stylized text and a speech bubble with '360' inside.

Our primary logo consists of our wordmark and the speech bubble and “360.” The wordmark is set in a subtly rounded variation of Cash Sans, our house typeface. The symbol consists of our “Jewel” shape with a custom $ knocked out of it. There are 4 color variants of the primary logo:

  • Green Light Mode

  • Green Dark Mode

  • Black Monochrome

  • White Monochrome

Always use the variant that provides the best visibility given the background color (or image). If you’re unsure which variant to use, you can check the best practice by using our

Logo Sizing

Logo of Speech Therapy Inc., with stylized text and an orange speech bubble containing the number 360.
Logo for Speech Therapy Inc., featuring the words 'speech' in large lowercase letters with a small orange speech bubble containing '360' inside the end of the 'h,' and 'THERAPY INC.' in smaller orange uppercase letters below.

Therapy Inc

No Therapy Inc

Clearspace

Logo of Speech Therapy Inc., featuring the word 'speech' in large dark letters, with '360' in an orange speech bubble and 'THERAPY INC.' in orange underneath.

xxx

Incorrect Usage

xxx

Logo for Speech Therapy Inc., featuring the word 'speech' in large dark green letters, with a small orange speech bubble containing '360' above the letter 'h,' and the words 'THERAPY INC.' in orange below.
Logo of Speech Therapy Inc. with large stylized text 'speech' and smaller text 'THERAPY INC.' underneath, on a black background.
Logo of Speech Therapy Inc. with large stylized text and a speech bubble containing '360' in black and white.
A woman sitting on a burnt orange couch, talking on her phone, with yellow, green, and orange cushions behind her.
Spectra Therapy Inc. logo in black and white with the company name in stylized text and a speech bubble with '360' inside.

Resources

xxx

A black and white line drawing of a person riding a horse.

Black Logo PNG
Download

Color Logo SVG
Download

Logo with the words 'Speech Therapy Inc.' and the number 360 in an orange speech bubble.

Color Logo PNG
Download

Color Logo JPG
Download

Color Logo SVG
Download

Logo for Speech Therapy Inc. with the word 'speech' in large white lowercase letters on a black background, and a speech bubble containing '360' in black text.

White Logo PNG
Download

White Logo JPG
Download

White Logo SVG
Download

Color Logo JPG
Download

Logo for Speech Therapy Inc. with large stylized letters and a speech bubble containing 360

Blue Logo PNG
Download

White Logo JPG
Download

White Logo SVG
Download